Soft2Bet: Pioneering iGaming Technology for the U.S. Market

Soft2Bet is preparing to introduce its advanced B2B iGaming solutions to the United States, building on extensive experience across highly regulated international markets. Focused on future deployments, the company is poised to deliver tailored, regulation-ready casino and sportsbook platforms that meet the evolving requirements of U.S. operators. The Soft2Bet ecosystem includes modular technology for casino and sports betting, seamless third-party integrations, and advanced tools for engagement, retention, and compliance.

The architecture is designed with scalability, localization, and performance at its core—enabling U.S.-focused operators to customize content, branding, and functionalities according to each state’s legal and consumer demands. From payments and fraud protection to responsible gaming tools, every component is built to align with U.S. regulatory frameworks.

With its emphasis on agility, modularity, and innovation, Soft2Bet will empower licensed operators to enter the U.S. market confidently and competitively.

Tailored Solutions for U.S. iGaming Operators

Soft2Bet’s platform is engineered to support operators preparing for entry into U.S. regulated gaming markets. Its future-ready infrastructure combines casino and sportsbook capabilities in a single ecosystem that allows for omnichannel deployment, state-specific adaptation, and rapid scalability.

Every element—from compliance and KYC to interface localization and payment flows—is optimized to support diverse business models across different jurisdictions. The system supports granular customization for branding, promotions, and content strategy, while also providing robust player data tools for monitoring engagement, risk, and lifecycle behavior.

With these capabilities, operators are equipped to launch in competitive state markets with confidence and strategic agility.

The In-House Platform: Foundation for Growth in the U.S.

At the core of Soft2Bet’s offering is its proprietary iGaming platform—designed to meet the high compliance and customization standards of U.S. jurisdictions. This powerful engine is prepared to support multiple verticals, including online casino and sports betting, while enabling agile deployment and state-specific tailoring.

Key platform features include:

• Scalable Architecture: Prepared for rapid expansion across multiple states and verticals.
• Unified Product Integration: Supports casino and sportsbook operations in one seamless environment.
• Configurable UX Tools: Allows operators to build unique brand experiences.
• Security-First Design: Incorporates advanced encryption, fraud detection, and responsible gaming protocols.
• Real-Time Insights: Provides full visibility into player trends, performance metrics, and risk profiles.
• Open API Framework: Enables smooth third-party integration and modular system expansion.

This infrastructure positions Soft2Bet’s future U.S. partners to launch differentiated, compliant offerings that scale with their growth strategies.

Advanced CMS for Localized Content Control

Soft2Bet’s proprietary content management system is purpose-built to support dynamic, localized operations. It gives operators full control over content across multiple markets, allowing precise adaptation of user experience based on geography, behavior, or compliance status.

Core CMS features:

• Drag-and-drop content editing with live preview
• Geo-targeting tools to align offers with individual state rules
• Personalized content delivery based on player history and engagement
• Centralized campaign planning across casino and sportsbook
• Multi-brand content governance from a single dashboard
• Integrated regulatory filters to ensure jurisdictional compliance

This CMS enables rapid and compliant content updates, helping marketing teams and product managers maintain agility in a complex U.S. regulatory environment.

Strategic Game Portfolio Adapted for the U.S. Market

Soft2Bet’s platform is capable of supporting a large and diverse gaming portfolio, curated to align with U.S. player preferences and legal constraints. The future offering is expected to cover a wide range of game types, including classic tables, modern slots, and immersive live experiences—allowing operators to cater to diverse audiences across states.

Flexibility in content selection ensures operators can match local tastes, compliance needs, and commercial goals—while Soft2Bet’s integration framework simplifies the onboarding of approved third-party content.

Live Casino Framework: Bringing Authentic Gaming Online

The live gaming framework within Soft2Bet’s ecosystem is designed to deliver real-time casino experiences to online players. With high-quality streaming, professional environments, and interactive formats, this solution enables operators to offer authentic table games such as blackjack, roulette, and other entertainment-focused formats within a fully digital environment.

Soft2Bet Casino Projects

Operators deploying Soft2Bet’s live gaming functionality in the U.S. can expect configurable environments and compliance-aligned operations, enhancing user engagement while maintaining full regulatory adherence.

Here’s a more detailed look at each Live Casino game:

Sports Betting Solutions: Engaging U.S. Sports Enthusiasts

Soft2Bet is developing a sportsbook framework tailored to U.S. markets, with support for a wide array of American sports, bet types, and engagement features. The platform will cover major leagues and events, offering flexible betting mechanics and real-time wagering capabilities.

Here’s a more detailed look at each sport and its features:

This future-ready solution allows operators to craft sports betting products that resonate with American bettors while ensuring compliance and data integrity.

Localized Payments for the U.S. Market

Secure

Payment Methods

Soft2Bet’s payment infrastructure is being designed to support secure, efficient, and flexible transactions tailored to the preferences of U.S. players. Future deployments will feature a wide range of options, including cards, ACH transfers, digital wallets, and regulated cryptocurrencies, all integrated within a secure framework.

Features of the payment ecosystem include:

• Fast processing with low latency
• U.S.-compliant payment routing and settlement
• Built-in fraud monitoring and transaction encryption
• Customizable cashier modules per operator brand
• Support for multi-state financial compliance
• 24/7 customer support for transaction queries

With these capabilities, Soft2Bet aims to provide its U.S. partners with a seamless and trusted financial backbone for their gaming platforms.

MEGA: Pioneering the Future of Gamification in the U.S. iGaming Landscape

Soft2Bet’s Motivational Engineering Gaming Application (MEGA) is a forward-looking gamification platform designed to transform the iGaming experience in the U.S. market. As the U.S. gaming ecosystem continues to evolve, MEGA is positioned to offer a comprehensive, modular solution that integrates seamlessly into both online casino and sportsbook environments. By leveraging behavioral science and game mechanics, MEGA is engineered to deliver engaging, competitive, and personalized gaming experiences tailored to the expectations of U.S. players.

Focused on player retention, engagement, and revenue optimization, MEGA empowers operators to enrich user interaction through innovative gamified elements. These tools are adaptable to meet regional preferences and regulatory frameworks, offering scalable features that will help operators deliver a more immersive experience.

Key Features in MEGA’s U.S.-Focused Gamification Suite:

• Dynamic Reward Systems: A variety of configurable rewards, such as gameplay bonuses and interactive incentives, drive longer player sessions and increase repeat visits.
• Custom Challenges: Operators will be able to deploy behavior-based challenges that stimulate consistent engagement and foster a sense of accomplishment.
• Real-Time Leaderboards: Competitive elements allow players to compete for rankings and rewards, encouraging interaction and building community dynamics.
• Progressive Achievements: Tiered achievement systems enhance motivation through milestone tracking and visual progression indicators.

MEGA’s architecture supports real-time personalization and fosters intrinsic motivation through structured, game-like journeys. This empowers future U.S. operators to build high-performing platforms that promote loyalty, increase player lifetime value, and enhance the entertainment experience.

Projected Impact on Player Engagement and Revenue Performance

As Soft2Bet expands its solutions to address U.S. market demands, MEGA is expected to become a vital driver of top-line growth for operators by enhancing player interaction across multiple verticals.

Anticipated Outcomes Include:

• Improved Retention Rates: MEGA’s tools are designed to reduce player churn by offering continuously evolving and personalized experiences.
• Increased Lifetime Value (LTV): Gamification strategies promote sustained activity, translating into higher long-term user value.
• Stronger Player Loyalty: The platform enables the creation of custom retention journeys that reward persistence and encourage brand affinity.
• Expanded Active User Base: Features like leaderboards and achievements are designed to foster organic competition, driving community growth and activity.
• Enhanced Promotional Impact: Gamified campaigns based on in-game performance help drive engagement and monetization, supporting long-term revenue strategies.

Through strategic application of gamification principles, MEGA is set to provide future partners in the U.S. with a distinct competitive advantage.

Preparing for the U.S. Regulatory Landscape

As Soft2Bet positions its offerings for the U.S. iGaming market, regulatory alignment remains a core development priority. The company is building solutions that will be ready to meet the strictest federal and state-level requirements, with robust architecture designed for compliance from the ground up.

Core Areas of Compliance Strategy:

• Anti-Money Laundering (AML): Embedded systems support transaction monitoring, identity verification, and reporting in line with U.S. financial safeguards.
• State-Level Legal Adaptation: MEGA is being designed to meet the nuanced demands of individual U.S. jurisdictions, supporting flexible configuration for localized compliance.
• Licensing and Certification Preparedness: Soft2Bet advocates for full adherence to U.S. regulatory bodies’ requirements, building systems ready for audit and certification across key states.
• Data Privacy Readiness: Built-in compliance with frameworks like the California Consumer Privacy Act (CCPA) ensures secure handling of sensitive data.
• Responsible Gaming Tools: MEGA will incorporate player protection features such as self-exclusion, time tracking, and messaging, ensuring alignment with emerging U.S. standards.

By maintaining a proactive compliance-first approach, Soft2Bet aims to support operators in confidently navigating the legal complexity of the U.S. iGaming space.

Risk Management and Operational Security

To ensure that operators entering the U.S. market can deliver secure, compliant, and scalable platforms, Soft2Bet is embedding a holistic risk management framework into its offerings. The focus is on delivering technologies that minimize regulatory risk, ensure transaction integrity, and protect players from fraud.

Planned Capabilities Include:

• Advanced KYC Procedures: Automated systems will verify player identities and prevent unauthorized access, ensuring compliance and player safety.
• Real-Time Transaction Oversight: Monitoring tools are being built to track deposits, withdrawals, and gameplay patterns in accordance with U.S. regulatory expectations.
• Fraud Detection Algorithms: Proprietary tools will assist operators in detecting suspicious activity and safeguarding platform integrity.
• Secure Onboarding Solutions: Soft2Bet is partnering with identity verification providers to streamline player verification while maintaining robust security standards.
• 24/7 Customer Support Infrastructure: Support systems will be in place to provide timely assistance through live chat, email, and multilingual communication channels.
• Data Encryption and Account Security: All platforms will be protected by industry-standard SSL encryption and optional two-factor authentication (2FA) to secure player data.

These systems will help establish a trustworthy gaming environment, enabling operators to scale confidently while prioritizing user protection.

Leadership Vision: Shaping the Future of U.S. iGaming

Uri
Poliavich

FOUNDER AND CEO

Max
Portelli

CFO

Oksana
Tsyhankova

CMO

Julia
Poliavich

TREASURY AND FINANCE

Soft2Bet’s executive leadership is guiding the company toward strategic expansion into the U.S. with a clear focus on regulatory readiness, innovation, and scalable growth. Their expertise ensures that Soft2Bet can serve as a value-driven partner to future U.S. operators.

Uri Poliavich – CEO & Co-Founder

Uri leads global expansion initiatives, with a strong focus on tailoring Soft2Bet’s offerings for the U.S. market. His vision for gamification-led growth positions MEGA as a strategic differentiator.

Max Portelli – Chief Operating Officer

Max oversees operational scalability and compliance infrastructure, aligning U.S. market strategies with global best practices.

Oksana Tsyhankova – Chief Financial Officer

Oksana’s financial stewardship supports investment in the regulatory, compliance, and partner-facing structures necessary for U.S. market entry.

Julia Poliavich – Chief Marketing Officer

Julia directs Soft2Bet’s marketing and brand development strategy, with a focus on aligning messaging to resonate with American players and stakeholders.

Contact Information: Connect with Soft2Bet

Soft2Bet welcomes future partnerships with U.S. operators, affiliates, and technology collaborators. Whether you are planning market entry or seeking new ways to drive player engagement, our team is prepared to support you every step of the way.

Available Contact Channels:

• Contact Form: Tailored fields ensure inquiries reach the right departments—business development, compliance, careers, partnerships, and more.
• Live Chat: Real-time communication is available during business hours to provide fast and informed responses.

Below is a detailed breakdown of the contact form categories, who they’re for, and the essential information you’ll need to provide for the best possible assistance:

By filling out the contact form with the correct details, you will be directed to the appropriate department for a quick and efficient response.