Soft2Bet: Pioneering iGaming Solutions for the U.S. Market

Soft2Bet has established itself as a leading global B2B provider in the iGaming industry, and its expansion into the United States marks a strategic milestone. Leveraging extensive experience from European and international markets, the company offers a comprehensive suite of flexible, regulation-compliant gaming solutions specifically tailored for the U.S. landscape. These solutions encompass complete casino platforms, sportsbook modules, integrated third-party services, and robust tools for user engagement, retention, and regulatory compliance.

Soft 2 Bet’s architecture emphasizes performance, scalability, speed, and modularity, empowering operators to effectively tailor content, branding, and functionality to address the specific demands of distinct markets. In full alignment with state-level regulations, the company ensures complete operational localization — from payment infrastructure and content filtering to responsible gaming technologies.

In the highly competitive and rigorously regulated U.S. market, Soft Bet differentiates itself by combining cutting-edge technology with deep local market expertise. Its commitment to flexibility, strict compliance, and user-focused innovation positions Soft2Bet as a pivotal enabler of next-generation digital sportsbooks and casinos.

Comprehensive iGaming Solutions Tailored for U.S. Operators

Soft2Bet offers a full suite of B2B solutions to meet America’s regulation and operational needs. The company’s ability to deploy scalable, modular, and regulation-compliant systems makes it the ideal technology partner for U.S. operators looking to enter or grow in regulated online gaming markets.

Softbet casino gaming model brings together casino and sportsbook verticals into one infrastructure for multi-channel operation on every channel. Leveraging in-depth industry expertise and an agile development approach, the company accommodates local variations — from state-specific compliance requirements and payment methods to front-end customisation.

Softbet casino clients are backed by bespoke solutions facilitating branded environments, targeted marketing, and seamless third-party content integration. The back office configuration is engineered to process large amounts of data and allows full transparency into player activity, engagement, and risk monitoring.

Through Soft2Bet’s emphasis on innovation, partners based in the U.S. are in a position to introduce to market secure and feature-rich platforms that are not only compliant with state law but also with the needs of end-users in the aspects of design, functionality, and speed. This alignment enables operators to remain competitive while effectively supporting player growth and retention.

In-House Platform: The Backbone of Soft2Bet’s Offerings

At the core of SoftBet’s B2B ecosystem is its proprietary gaming platform — a fully adaptable foundation designed to meet the high demands of the U.S. iGaming market. It supports a wide range of online gaming operations, from casino games integration to sports betting, delivering unparalleled flexibility and control.

Key features of the Soft2Bet platform include:

• Scalable Architecture. Built for fast-growing operators, the platform accommodates expansion across multiple states and verticals.
• Multi-Product Integration. Enables seamless integration of both casino and sportsbook services.
• Customizable Interfaces. Offers tools to personalize front-end design and user experience per operator brand.
• Robust Security Layer. Ensures data protection, fraud detection, and responsible gambling compliance.
• Real-Time Analytics. Grants operators full insight into performance metrics and player behaviors.
• API-First Integration. Supports third-party tools and game providers through efficient, developer-friendly APIs.

Soft Bet casinos partners entering the U.S. market can rely on this in-house infrastructure to build differentiated platforms that align with state-specific legislation while maximizing operational efficiency. The platform’s modular setup also allows for the phased rollout of features and content, supporting strategic growth for licensed operators.

Advanced CMS for Seamless Content Management

The proprietary content management system developed by Soft2Bet offers American operators advanced tools for precise, real-time content control. Built with ease of use and localization in mind, this CMS streamlines operational workflows and enables marketing teams to adapt content based on user preferences and regulatory frameworks.

Key capabilities of the Soft2Bet CMS:

• Drag-and-Drop Editing. Non-technical teams can update banners, text, and layout elements without development support.
• Geo-Targeting Tools. Customizes offers and promotions by U.S. state or user location.
• Dynamic Personalization. Adjusts interface elements based on user activity and engagement history.
• Campaign Management. Launches, schedules, and tracks promo campaigns across casino and sportsbook verticals.
• Multi-Brand Support. Manages content across multiple operator brands from a single dashboard.
• Integrated Compliance Filters. Automatically flags or blocks non-compliant content based on jurisdictional settings.

SoftBet ensures that operators maintain full control over the user experience while complying with complex U.S. regulations. The CMS integrates directly with the core platform, giving brands real-time content agility without compromising performance or legal standards. This system is a strategic asset for Soft2Bet partners looking to differentiate their presence in competitive American markets.

Diverse Gaming Portfolio: Catering to American Preferences

100+

Gaming providers

Soft2Bet has an incredible collection of over 12,500 games from more than 100 leading providers and is thus a leading brand in the SoftBet casinos solutions sector. This diverse portfolio ensures that U.S. players have a rich variety of gaming options, from classic table games to innovative slots and live casino experiences. Soft2Bet excels at catering to the unique preferences of American players, ensuring that there’s something for everyone, whether they are looking for high-variance slots, low-stakes table games, or immersive live dealer experiences.

Under its SoftBet online gaming strategy, the website targets diversity, innovation, and localization — adapting its game portfolios to the American players’ taste and regulatory conditions.

Here’s a more detailed look at the types of games Soft2Bet offers to cater to U.S. players:

Collaborations with Leading Slot Providers: Elevating the U.S. Gaming Experience

Soft2Bet partners with top-tier providers such as ELA Games, Pragmatic Play, and Nolimit City, each contributing unique games that resonate with U.S. players. These partnerships ensure a mix of thrilling and high-quality content that caters to different types of gamers — from casual players to high-rollers. The providers specialize in various gaming styles, from gamified experiences to high volatility and feature-packed slots.

Here’s a more detailed look at each provider and their specific contributions to Soft2Bet’s platform:

Each of these providers brings distinct elements to the platform, ensuring that Soft Bet offers a varied and exciting gaming experience for U.S. players, from social and interactive slots to high-stakes adventures.

Live Casino Experiences: Bringing Real-Time Gaming to the U.S.

Soft2Bet provides a premium live casino experience that brings the excitement of a real-world casino directly to U.S. players’ screens. The platform’s live casino offerings include popular games like Blackjack, Roulette, Baccarat, and Game Shows. With high-quality streaming, professional dealers, and a variety of tables, players can enjoy the immersive Soft Bet experience of a physical casino in the comfort of their homes.

Games provided for Soft2Bet casino partners are designed to ensure maximum engagement and excitement, offering players the opportunity to interact with dealers and other players in real time, creating an authentic casino atmosphere.

Here’s a more detailed look at each Live Casino game:

Sports Betting Solutions: Engaging U.S. Sports Enthusiasts

Soft2Bet provides advanced sports betting solutions that cater specifically to the U.S. market. By offering a comprehensive sportsbook covering popular American sports such as NFL, NBA, MLB, and NCAA, the company ensures that U.S. players have access to a wide variety of betting markets. The platform supports everything from traditional moneyline bets to more intricate player props and in-play betting options.

Additionally, Soft 2 Bet’s sports betting solution offers competitive odds and enhanced features like Bet Builders, live streaming, and a variety of betting promotions, making it an ideal platform for U.S. sports enthusiasts.

Here’s a more detailed look at each sport and its features:

This table summarizes the sports and bet types that U.S. players can access through Soft to Bet, alongside the most popular features that enhance the sports betting experience. With a variety of betting options, U.S. players can find the ideal markets that match their preferences.

Payment Solutions: Secure and Convenient Transactions for U.S. Players

220+

Payment Methods

Soft2Bet provides a robust and flexible payment solution suite designed exclusively for the U.S. iGaming market. Players are provided with a rich selection of secure and convenient options, from traditional credit and debit cards, bank transfers, to e-wallets like PayPal, Skrill, Neteller, and American Express. Following the trends in the industry, Soft2Bet also accommodates cryptocurrency, with Bitcoin, Ethereum, and other well-known digital currencies supported — providing players with the option of how they would like to be paid.

A standout is that the platform localizes payment services to consider a wide embrace of standard U.S. modes and preferences. It is very convenient, easy, and well-known to utilize American money. All payments made on the platform are secure via high-level encryption and advanced systems against fraud to provide better security.

SoftBet’s payment system is speed-optimized, reliable, and trusted by consumers. Withdrawals are fast, with low fees and around-the-clock customer support at the ready to deal with any issues. All these features in one package create an uninterrupted financial experience that enables user acquisition and retention in a more and more competitive digital gaming environment.

Here’s an overview of Soft2Bet’s payment options tailored for U.S. players:

Soft2Bet ensures that the payment methods available cater to different transaction preferences, whether players prefer traditional banking solutions or modern, digital currencies. This extensive variety of options makes it easier for U.S. players to make deposits and withdrawals safely, ensuring that they can focus on enjoying their gaming experience without worrying about financial transactions.

In addition, Soft2Bet provides 24/7 customer support to assist players with any payment-related inquiries or issues. The customer service team is trained to handle all kinds of payment queries, ensuring a smooth and hassle-free experience for players.

MEGA: Revolutionizing Gamification in the U.S. iGaming Industry

Soft2Bet’s Motivational Engineering Gaming Application (MEGA) is a next-generation gamification product that works to drive player engagement and optimize operator revenues in the U.S. iGaming market. MEGA is an end-to-end solution that can seamlessly integrate into online casinos and sportsbooks and offers a collection of motivational features that retain and motivate players throughout their gaming session. By employing the use of advanced game mechanics and applying the principles of behavioral psychology, MEGA aims to create an interactive and rewarding experience for players.

The primary goal of MEGA is enhancing player retention and driving increased revenues for operators by means of a more fun, competitive, and rewarding game experience. MEGA offers gamification features as achievements, leaderboards, challenges, and reward schemes, all of which can be configured to meet American player requirements and desires.

Here are some of MEGA’s key features:

• Dynamic Reward Systems. Rewards can be provided for play in the form of bonuses, free spins, and special bonuses that are all designed to encourage sustained play.
• Custom Challenges. MEGA allows operators to craft custom challenges based on player behavior, encouraging participation and compelling players to come back again and again.
• Real-Time Leaderboards. Competitive leaderboards can be used, which is a competitive atmosphere that stimulates between players and gets them to climb ranks for more rewards.
• Progressive Achievements. Players are able to access achievements by progressing through different levels of play, and this produces a sense of accomplishment in their gaming experience.

MEGA’s personalization of the gaming experience, instant gratification, and fostering of competition amongst players render it a leading tool for U.S. operators to engage and retain players, keeping them loyal to their platform. Through the gamification of every aspect of the iGaming experience, Soft Bet is empowering operators to provide more interactive and immersive experiences that appeal to modern players.

MEGA’s Impact on Player Engagement and Revenue Growth

MEGA has a profound impact on player interest and top-line performance for U.S. iGaming operators. By introducing gamification features of innovation, MEGA retains players for longer periods, and that is translated into increased Gross Gaming Revenue (GGR) for operators.

The following points are indicative of how MEGA impacts revenue as well as player retention:

• Enhanced Player Retention. Dynamic reward systems and custom challenges in MEGA invite gamers to come back to the site, with significant churn reduction.
• Enhanced Lifetime Value (LTV). Involved players using gamification features spend more money in the long term, delivering higher LTV for operators.
• Enhanced Player Loyalty. With ongoing rewarding and monitoring of advancement, MEGA allows operators to establish loyal user groups recurring to the website constantly.
• Active Player Base Growth. Include competitive elements like leaderboards and achievements to drive players to play more, growing the active player base instantly.
• More GGR via Gamified Promotions. MEGA operators may create promotions related to success in gameplay and reward cash, increasing overall GGR.

By enhancing frequency and duration of player engagement, MEGA drives operator revenue and player expenditure straight away. The longer players are on the platform, the more probable that they will treat themselves, reinforcing a cycle of long-term engagement, retention, and profitability for operators. Through MEGA, Soft2Bet is able to provide its U.S. iGaming marketplace partners with unparalleled value.

Regulatory Compliance: Navigating the U.S. Legal Landscape

Soft2Bet is conscious of the complexity of the U.S. iGaming regulatory environment and keeps its solutions in tandem with changing legislation of various jurisdictions. Through focus on compliance, Soft 2 Bet streamlines compliance for local operators utilizing local regulation and saves operators from legal headaches while enabling them to run seamlessly in the American market.

Here are the key aspects of Soft2Bet’s regulatory compliance approach for its U.S. operators:

• Anti-Money Laundering (AML). Soft2Bet offers the solutions that enable the operator to be compliant with the U.S. AML regulations, such as transaction monitoring, customer ID verification, and suspicious transaction reporting, so illegal money transactions can be avoided.
• State-Based Regulatory Compliance. Soft2Bet has taken care to ensure that all its products are regulated in line with the diverse and often changing laws in U.S. states such as New Jersey, Pennsylvania, and Michigan. Soft2Bet keeps operators in check with the law through an effective means by monitoring these laws.
• Licensing and Certification. Soft2Bet engages jurisdictions that possess specific licensing, recommending operators obtain due certifications in a manner that the latter are allowed to carry on their business. These include ensuring platforms are catering to the requirements of such regulatory bodies as the New Jersey Division of Gaming Enforcement (DGE) and the Pennsylvania Gaming Control Board (PGCB).
• Data Privacy and Protection. Soft2Bet solutions and products are compliant-ready for the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) in consideration of protecting processing of the customer data according to strict data privacy legislation.
• Responsible Gambling Compliance. Responsible gaming for Soft2Bet platforms assists operators in staying compliant with the regulators’ demands, i.e., responsible gaming message, time limit, and self-exclusion, so that players’ well-being and safety are assured.

Pursuing hard compliance, Soft to Bet allows U.S. operators to focus on player engagement and development and limit exposure to risk of legal action.

Risk Management: Ensuring Player Satisfaction and Security

Effective risk management and customer support are the keys to the success of any iGaming platform, especially in the strictly regulated and highly competitive U.S. market. Soft2Bet adopts an integral approach to risk management by combining cutting-edge technology with expert solutions to establish a safe and relaxing environment for both players and operators.

Soft2Bet’s risk management includes the following features:

• KYC (Know Your Customer) Procedures. Soft2Bet utilizes cutting-edge KYC solutions for player identification to guarantee anti-money laundering (AML) compliance and reduce fraud and underage gambling risk. KYC procedures help operators to verify the authenticity of customers’ identities to ensure legal and regulatory compliance.
• Transaction Monitoring. Soft2Bet provides strong features to monitor all transactions in real-time so that financial transactions are authentic and compliant with U.S. regulations. This includes detecting and reporting any suspicious activity or unusual patterns that may suggest fraudulent actions.
• Fraud Prevention. Through collaboration with expert fraud detection firms and advanced algorithms, Soft2Bet helps operators identify and block fraud. This also includes tracking potentially fraudulent account behavior, suspicious deposit behavior, and third-party fraud attacks.
• Onfido Identity Verification Partnership. Soft2Bet works in partnership with Onfido, an established identity verification provider, to efficiently onboard new players while assuring the correctness of user verification. Onfido’s machine-learning technology makes it possible for Soft2Bet to carry out safe and reliable verifications complying with regulatory conditions without compromising player user experience.
• Customer Support Systems. Soft2Bet has customer support systems that run 24/7 to help players with any questions they may have. This includes multilingual support, live chat, email, and phone support to give quick answers and solutions for U.S. players.
• Player Security Features. Soft2Bet websites are backed by two-factor authentication (2FA) and SSL encryption to ensure the utmost level of security for player accounts and personal information, safeguarding against cyber attacks and unauthorized access.

By placing focus on total risk management approaches and player protection, Soft2Bet online gaming strategy provides operators with the instruments to create a safe, reliable, and legally compliant atmosphere for U.S. players that fosters player satisfaction as well as long-term success.

Leadership Team: Driving Innovation and Growth

Uri
Poliavich

FOUNDER AND CEO

Max
Portelli

CFO

Oksana
Tsyhankova

CMO

Julia
Poliavich

TREASURY AND FINANCE

At the heart of Soft2Bet’s success lies its visionary leadership, which drives innovation, strategic expansion, and iGaming growth across the world while focusing in particular on the U.S. market. Each of the executives has extensive industry experience, proactive thinking, and a drive for excellence, thereby ensuring that Soft2Bet remains at the edge of the dynamic online gaming space. Below follows an extensive description of the major individuals shaping the company’s way and further growth.

Uri Poliavich – Co-Founder & CEO

Uri Poliavich is the driving force behind Soft2Bet’s global strategy and direction. As Co-Founder and CEO, Uri has led the company from being a bold startup to a top international brand in SoftBet online gaming. With an entrepreneurial and technology innovation background, Uri has guided Soft2Bet’s expansion into markets of different types, particularly the United States, where market regulation requires adaptability and vision.

One of Uri’s hallmark initiatives is the launch of the MEGA (Motivational Engineering Gaming Application) platform, a gamification engine that significantly boosts player engagement. His commitment to innovation, user experience, and market adaptation has enabled Soft2Bet to scale its offerings across casinos, sportsbooks, and live gaming — tailored specifically for the U.S. audience.

Max Portelli – Chief Operating Officer (COO)

Max Portelli is responsible for Soft2Bet’s global operations and manages seamless execution department-wise as COO. Having more than 15 years of experience in the iGaming industry, Max is a master of project delivery, strategic alignment, and risk management. His leadership has specifically been crucial to facilitating compliance and licensing operations within the U.S., a behemoth-regulated market where operational finesse cannot be debated.

Max has been able to establish robust in-house systems, ranging from customer service infrastructure to payment systems, as part of building upon scaling in the United States. Max makes it possible for Soft2Bet to integrate changing regulations as best as possible and achieve the same level of seamless end-user experience.

Oksana Tsyhankova — Chief Financial Officer (CFO)

Oksana Tsyhankova is responsible for the company’s financial planning, budgeting, and strategy. Her analytical nature and deep financial knowledge have been in the forefront of guiding Soft2Bet’s financial welfare and expansion programs. With special emphasis on understanding the financial landscape of the U.S. market, Oksana keeps the company financially compliant and strong.

She is also responsible for making financial processes at Soft2Bet as efficient as possible, including capital management, performance measurement, and reporting needs that facilitate scalability and transparency. Oksana’s leadership has been key in sustaining growth, especially as Soft2Bet focuses on new market entrants and investor confidence.

Julia Poliavich — Chief Marketing Officer (CMO)

Julia Poliavich oversees global marketing campaigns, brand development, and customer acquisition campaigns. As CMO, she has rebranded Soft2Bet’s presence in highly competitive markets such as the United States. Her analytical marketing style blends art and market insight to create high-impact campaigns that resonate with different segments of players.

Julia has been a major contributor in unlocking the value proposition of Soft2Bet, especially in the SoftBet casinos segment, via the combination of engaging narrative, partnership activations, and strategic outreach. Through this, the brand has also augmented its online footprint and emerged as a top solutions provider of casinos and sports betting in America.

Contact Information: Connect with Soft2Bet

Soft2Bet prioritizes open communication and provides various channels for partners and clients to connect with the team. Whether you need assistance, have a query, or require support during the integration of gaming solutions, the team is here to guide and support you every step of the way. The company ensures that all communication is handled promptly and efficiently, offering multiple ways to get in touch.

Available Contact Channels:

• Contact Form. Soft2Bet provides a structured and intuitive contact form designed to help U.S. users connect with the appropriate department efficiently. Whether you’re exploring business opportunities, seeking a career, or interested in becoming an affiliate, selecting the correct category ensures a swift and relevant response.
• Live Chat. Soft2Bet offers a Live Chat feature on their official website, providing real-time support for any questions or issues you may have. This service is available to both potential partners and existing clients, ensuring immediate assistance during business hours.

Below is a detailed breakdown of the contact form categories, who they’re for, and the essential information you’ll need to provide for the best possible assistance:

By filling out the contact form with the correct details, you will be directed to the appropriate department for a quick and efficient response.

• Social Media. Stay connected with Soft2Bet via social media channels, where the company shares updates, industry news, and promotions. Feel free to engage with company on the following platforms: Facebook: Soft2Bet Facebook; X: Soft2Bet X; LinkedIn: Soft2Bet LinkedIn; Instagram: Soft2Bet Instagram 
• Mediakit. For media inquiries and access to company resources, Soft2Bet offers a Mediakit available on the website. This kit includes logos for press use, providing journalists and industry professionals with the necessary materials for coverage.
• Press Inquiries. For press and media inquiries, please contact the press office directly at: [email protected].
• Data Protection Officer (DPO). For questions related to data privacy or to reach Data Protection Officer, please email: [email protected].

The company understands that clear and effective communication is vital in building successful partnerships, and a team is always available to assist you with any needs or queries. Whether you need immediate support via live chat, have a specific inquiry through the contact form, or prefer to reach out via social media, Soft2Bet ensures that your experience is smooth and professional at every touchpoint.